Ski resorts in the Western US have been using the RocketBux Platform to deliver ski condition alerts since 2007. An easy mobile or web opt-in process and the ability for the resort to add a mobile “call to action” offer for restaurants and shops , differentiates the RocketBux product from other kinds of consumer communications. Large resort villages are able to tie retailer coupons and offers to alerts to skiers and boarders in an efficient 1:1 manner.