BEND, Ore. -- Wireless start-up company RocketBux was voted one of
the top presenting companies at the 2008 Dow Jones Wireless Innovations
Conference in Redwood City, California. RocketBux provides mobile phone
text message advertising triggered from a credit card swipe.
The Dow Jones Wireless Innovations Conference was held April 21-22
to spotlight the 80 best emerging mobile technology companies.
RocketBux was named one of the top companies by attendees and expert
panelists, chosen through a combination of audience voting through
text-messaging, popularity of the presentations as judged by the number
of attendees in each session, and voting by the expert panel of VCs.
"The linking of credit cards to mobile phones for rewards and
offers is an idea whose time has come," says Fred Boos, President of
RocketBux. "Both credit card issuers and consumers understand the value
of the concept, and that's what makes RocketBux's business model so
attractive."
In late 2007, RocketBux successfully implemented the first public
use of the barcode on the mobile phone redeemed at a standard
point-of-sale terminal. The company's patent-pending RocketEngine
product enables credit card and gift card issuers to now deliver
targeted offers or messages, including barcodes, to cardholders' mobile
phones immediately after the card is swiped at retail. RocketBux is the
only solution in North America that delivers a mobile barcode that is
scannable using retail barcode scanners.
"We're really focused on executing our RocketEngine strategy at the
moment. The linking of the credit card transaction to the phone has a
very promising future with vast revenue-generating possibilities," adds
Walt Granville, RocketBux Vice President.
About RocketBux
RocketBux, Inc. provides a new way for consumers to receive
preference, time and location relevant offers to their phone. RocketBux
has patents pending for location-based messaging via point-of-sale and
dynamic, unique barcode delivery. The company is based in Bend, Oregon
with offices in Palo Alto, California, Richmond, Virginia and Eugene,
Oregon. For more information, go to www.rocketbux.com or call
541-408-0203.
COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
