For a card issuer, whether it be credit, debit, gift or loyalty, any way that you can enhance the relationship with your cardholder the better it is. RocketEngine™ is uniquely designed to link the swipe of a mag-stripe card at POS to a retailer-specific offer to your cardholder's mobile phone in just a few seconds.
RocketEngine™ delivers a relevant message/offer to the consumers' phone based on the retailer POS location and consumer opt-in preferences. Using payment system protocols, we send a targeted offer based on where the customer is when he has used his card: The offer will be timely, relevant, high value and close by! And it doesn't necessarily have to be an "offer" per se. Instead it could be a message relating to a current marketing program, or to the existing balance on a gift card, or points just earned.
RocketEngine™ is a non-intrusive LBS (Location Based Service) product as it does not use GPS technology but rather relies on identification metrics via the payment industry standard merchant identification.
To see how you can get closer to your cardholders with RocketEngine™, Contact Us for more information.
